SEO is all about the search engines - structuring your pages and links to get the most value in the eyes of the search engine algorithms. But getting high rankings is only half the process - once you get ranked, it's real humans who visit your site. If you optimize your site too much, you'll wind up with something that doesn't really work for your visitors. In this article we're going to look at some ways you can accomplish both.
Most importantly, remember that your site needs to provide value to your visitors. The search engine spiders aren't going to make you any money - real people are.
That means you need to be sure that the content is useful to the people who land on your site. People won't stick around long if your content is barely readable, stuffed full of keywords. They'll just click the back button and find another site.
Always write for real visitors. Yes, you should optimize your pages for their primary keywords, but never at the expense of readability. Generally, it's a good idea to stick to 2% or less for your keyword density. That means you should only use it once or twice for every 100 words of content.
Your title and meta description tags are also important for getting people to visit your site. The title tag is one of the most important components of your page for SEO, so it should definitely include your keyword.
But most of the search engines also use that title tag as the title of your page in the search results. And they often use the meta description content as the description in the search results.
So including a good call to action in both tags will help improve your click-through rate in the search results. If your title and description tags are well-written, you can often get more clicks in the second or third position in the search results than a site ranked at number one but with a poor title and/or description tag.
And it's possible that click-through rate has an affect on your ranking, so this could even help you rank higher.
No comments:
Post a Comment